In today's business environment, the CEO position is one of the most critical roles within any organization. While few CEOs have led their business to success, others have brought their company to the brink of bankruptcy. Therefore, who can become CEO is a big question that is not easy to answer for both candidates and human director: Who is the person who can select? One of the dilemmas that any organization faces is whether to choose the person who has the qualities but is not old enough to become CEO. This dilemma is at the heart of Jeffreyf Pfeffer's case study, "Can Nice Guys Finish First?" ” (2011). In this case study “Can a Nice Guy Finish First” Pfeffer focuses on the problem of the main character of Adam who is highly desirable to become CEO of the latest venture capital hotel chains. However, he was strongly rejected by his boss, Merwyn, who states that, despite having excellent potential as intelligent, loyal and present, Adam is not only not old enough, but also lacks leadership experience. These are the essential factors for becoming CEO he author points out that although Adam does not let himself be convinced by the boss's decision, he was very confused and felt numerous shortcomings Unlike Adam who thinks about himself, Sarah, who is Kaleeb's wife, insists that Adam has great qualities to become CEO the author, states that she would be angry about Merwyn's decision. Then, she advises Adam to put pressure on his boss again to take over the CEO position. As a result, Adam decided to return to talk to his manager about the hotel deal. However, nothing could convince Merwyn to change her mind. The main characters now have to decide about his future. In other words, he has to decide whether to ask Merwyn to make him CEO... mid-paper... I'm convinced by Goldsmith's arguments. He expresses a series of positive points, for example he indicates the three obstacles that Adam must face and the qualities of leaders are passion, skills and support from the boss, C.Kesler makes me believe strongly in personal power. This knowledge could be essential and indispensable for Adam as CEO. Above all, having learned the lesson from the famous CEO. For example, Steve Job, co-founder, president and CEO of Apple Inc, despite suffering many failures, never gave up. As a result, Apple Inc is very successful these days. Through this, I would advise Adam, he believes in a truth, that he can do it. Alternatively, he should be patient and continue working in his current position to showcase his talent and convince his boss. If Merwyn can't change her perspective on Adam, she should find another place to seek new experiences.