Essay on the media – Representation of womenThe representation of women in the media today is very complex. In some media texts such as the “Asda Christmas advert” the dominant ideology of happily married and domesticated women is reinforced. , while in other media texts such as "Miranda" the dominant ideology of women is questioned while trying to break the stereotypes people have about women. “Miranda” is a television program created by the BBC, one of the largest public service broadcasters in the world aiming to inform, educate and entertain. The BBC must reflect the female audience and has done so through “Miranda” which is broadening the ideology of women. Miranda is the profile of a thirty-four year old woman whose manner of address is informal and she represents herself as relaxed through her casual dress sense. The dominant ideology is challenged through Miranda's beliefs of having fun and being interested in the opposite sex rather than marriage and children. Throughout the episode there are several long shot camera angles of Miranda and Stevie to enhance the binary opposition (Levi Strauss) of Miranda being more masculine while Stevie is more petite and feminine as shown in the clothes she wears which are skirts , compared to Miranda. those who wear sweaters and jeans. The BBC used the removal of the fourth wall to allow Miranda to communicate with the audience especially during awkward moments. The hegemonic value of “Miranda” could be that relationships and fun are more important, which would actually question the hegemonic value of the female form. Polysemous readings could be that the audience might admire Miranda for her self-confidence and keeping away from the norm, however another way the audience can take this... middle of paper... families and children are very happy and the woman can be seen as a role model for other mothers. However, some of the public may consider this false as the advert is full of happy faces and Christmas is one of the most stressful times of the year. The contextualization of this advertisement is that it is still the dominant ideology of women. Asda has chosen to represent women in this way to remind society that women are responsible for the home. In conclusion, my opinion is that the media still portrays women as self-conscious and more beauty-conscious. In many TV shows, movies and advertisements the women used are very pretty and are exposed and sometimes it is shown that women are too dependent on men. Although there are some rare media texts where the woman is shown independent and happy on her own without giving in to the society. Works Citedlevi strauss