One of the largest sustainable projects that Target has initiated is the goal that one hundred percent of its seafood offering is one hundred percent sustainable and traceable ( “2014”). Since Target receives its own fish form supplier, it must rely on the suppliers to be able to track the point of harvest or catch. Target has partnered with FishWise, a nonprofit organization that helps increase the supply of sustainable seafood by providing environmentally friendly tools for the seafood industry ("2014"). In improving its supply chain and processes, Target has set goals to adopt cleaner, more fuel-efficient transportation practices. One way they do this is by strategically selecting locations to open new distribution centers that allow distributors to travel fewer miles