At this point, anyone can have a blog and share their opinions on any topic they want. Blogging is a new, creative and affective way for politicians to reach their audience and give even more personality to their campaign and messages. “Blogs were new, independent, alternative media and would change how news was presented and who could report it,” say researchers Highfield and Bruns (2012, 89). Blogs are interactive and engage readers who comment and will continue to return to posts. For this reason it is important to consider the influence that blogs can have on the public. Just like anything, negative comes with the blogosphere when it comes to politicians and political campaigns. Considering that blogs are open to the public and the content is not monitored, people can say whatever they want about any situation. Highfield and Bruns (2012) refer to these individuals as media commentators, “Australian political bloggers act as watchdogs and commentators, promoting and criticizing the work of politicians and journalists” (p.93). While this doesn't apply to all bloggers, it is one side of the blogosphere. This causes politicians to provide quicker responses and be creative in repairing the image when