IntroductionZappos is an online shoe and clothing store. The idea for an online shoe store originally came to Nick Swinmurn in 1999. He then pitched the idea to Alfred Lin and Zappos' current CEO, Tony Hsieh. Zappo's rapid rise to success is largely attributed to his ten core values. These values ​​range from creating fun and quirkiness to being humble. However, the root of this company's success lies in only one important thing: attention to customer service. They value the quality of time spent with customers on the phone rather than the quantity of customers. Currently, Zappos headquarters is located in Las Vegas, Nevada. In 2009, the company was acquired by Amazon. Biography Tony Hsieh is a full-blooded Taiwanese but was born in the state of Illinois. He graduated from Harvard University with a degree in computer science. During his years at Harvard as a Quincy House resident, he created the Quincy House Grille selling pizza to people in his dorm. He later entered the corporate world but found no interest in it; therefore, starting your own business. In 2007, Hsieh received the Ernst & Young Entrepreneur of the Year Award. Projects In addition to being CEO of Zappos.com, he is also the co-founder of Link Exchange and managing director of Venture Frogs, LLC, an investment firm that has invested in startups like Ask Jeeves and, of course, Zappos.com. In 2010, he authored a book titled Delivering Happiness: A Path to Profits, Passion, and Purpose, in which he details the various business lessons he has learned throughout his life starting with his lemonade stand and the its pizza business leading to Link Exchange, Zappos and others. He proves that using happiness as a framework can earn you the p...... middle of paper ...... technique of a creative person, here comes the book he himself wrote, Delivering Happiness. Mr. Hsieh wrote this as an advisor and investor, but him becoming an advisor really allowed me to see more of his creative side. The creativity of trying to turn something very simple into something that can help people around him perceive. He didn't exactly have any artwork, but that's how someone in the business industry can exemplify their creativity. Works Cited http://www.theguardian.com/sustainable-business/zappos-ceo-tony-hsieh http://www. nytimes.com/2011/04/10/fashion/10HSEIH.html?pagewanted=all&_r=0http://www.wired.com/techbiz/media/news/1997/09/7265#ixzz14pIMv3cMhttp://www.huffingtonpost. com/ondi-timoner/startup-city-tony-hsiehs-_b_4213283.htmlhttp://downtownproject.com/http://www.theguardian.com/sustainable-business/zappos-ceo-tony-hsieh