Promotion is about increasing awareness of your sports marketing product and increasing sales revenue. Promotions are vital to the sports industry because it is how sports marketers advertise their products and increase product and brand awareness. An example of a promotion would be when a professional baseball team holds a promotional event such as a bobblehead giveaway and postgame concert to increase attendance. This event raises awareness of the product, which would be the game, and promotes the sponsor who paid for the giveaway. Sponsors seek to promote their brand, create awareness for their product, and most importantly, increase sales (Hickman, 170). Naturally sports franchises and sponsors join together in giveaways because this mutually raises awareness of both entities. It is important for sports marketers to use promotions because, although they generate awareness among fans who do not follow the organization closely, they increase sales by bringing more people to the stadium. Promotions help improve the image of the product and place, directly influencing the price by improving