Our society is currently in the midst of a media shift. While there is still a need for traditional media, online media is finding its place in consumer needs. It is important for journalism professionals to take note and understand the direction this change is taking. Gaskins and Jerit (2012) have contributed their research on this topic and introduce it by sharing: “these findings have important implications for researchers and industry executives seeking to understand the changing nature of the media environment and its effects on mass audiences ” (p. 191). The purpose of this article is to be a starting point for understanding this changing nature. By answering the following questions, we are able to see the direction of news on the Internet and how it will affect consumers media.Body:What media times will meet the future needs of these information consumers if traditional media disappears?The Internet has changed the way our society functions on multiple levels. This includes the way our society consumes media , from traditional media to online media There are some types of media that have been considered substitutes for traditional print news. In a study conducted by Natalya Krasnoboka (2002), she explains that online media is a copy of the original offline traditional media. The study continues to analyze which online media are becoming predominant. Some of the major substitutes for traditional media include online newspapers, news sites, analytical magazines, Internet portals, and online forums (Krasnoboka, 2002). Among all the substitutes, online newspapers are most similar to the original traditional media. One of the advantages of an online article is the dialogue that can take place through comments. Can… middle of paper… the era of new media: a case study of text message selection in a current affairs program. Javnost-The Public, 14, 47-62.Gaskins, B., & Jerit, J. (2012). Internet news: is it replacing traditional media? The International Journal of Press/Politics, 17, 190-213. doi: 10.1177/1940161211434640.Krasnoboka, N. (2002). Real Journalism Goes Underground: Underground Internet: The Phenomenon of Online Media in the Republics of the Former Soviet Union. Gazette: The International Journal for Communication Studies, 64, 479-499. Rogers, E. M. (2001). The digital divide. Convergence: The International Journal of Research into New Media Technologies, 7, 96-111. doi: 10.1177/135485650100700406. Sellnow, T. L., Seeger, M. W., & Ulmer, R. R. (2002). Choas theory, information needs and natural disasters. Journal of Applied Communication Research, 30, 269-292.