Launching a new food product is more difficult than marketing an existing product. Usually companies focus on their capabilities and processes (product orientation) in developing new products, but many academic researches state that market orientation is a highly critical factor for the success of a new product. Some literatures were studied and many success factors were discovered, but some of them were related to drinks were chosen. In the food industry, functional foods have the potential to add value to your business. Being healthy is one of the most important choice criteria when consumers purchase food products. Many researchers believe that packaging is one of the important factors in launch planning. Additionally, there is evidence that successful companies evaluate new products or services in a formal market test and use customer feedback to further refine an innovative product or service. According to some marketing scholars, this is due to the fact that consumers are better informed and there is more awareness about consumer rights and product requirements. Crawford and Di Benedetto (2011) describe it...