Tostitos – Original Restaurant StyleIntroductionWhen researching favorite snacks in the United States, chips appear in almost every survey as America's top 10 favorite snacks. According to Forbes, Frito-Lay is ranked 40th out of 100 most valuable brands in the world with $11.1 billion in sales as of November 2013. With more than 80 years of service, Frito-Lay manufactures and distributes several types of chip brands such as Lay's, Doritos, Tostitos, Cheetos, Fritos and Sun Chips. The Tostitos brand is Frito-Lay's third best-selling chip. In the early 1980s, the Tostitos chip was introduced to the American population. When you think of a party or celebration, Frito-Lay wants you to think of Tostitos. Key Benefits On the Frito-Lay website, the main benefit of Tostitos is that they are made to be dunked. The chip is designed to easily scoop up your favorite sauce. Whether you're hosting a Super Bowl party or just having a few friends over, Tostitos are a must-have chip to complement all your favorite dips, including chili con queso, salsa, black bean dip, or guacamole. Other benefits include the delicious taste and crunchy texture. The taste of chips pairs favorably with almost any of your favorite dips or on their own. The texture of the corn is fresh and has a fantastic crunch. Customer Needs Tostitos meets the needs of its customers in many different ways. Customers craving a savory snack can rely on Tostitos to savor that taste bud. When you eat your favorite hot sauce or homemade salsa, Tostitos is there to save the day by using the chip as a dipping utensil. If you're in the mood for a quick dinner, homemade nachos can whet most people's appetites. The Taste of… Middle of the Paper… At each partner location, a front-line sales associate knows how to inspect the chips on the shelf and determine whether the packaging meets Frito-Lay standards . That member has the authority to issue store credit if the bag of Tostitos chips does not meet the standard. Conclusion The core values thought throughout the Frito Lay employee chain allow Tostitos to be the best corn tortilla on the market. The freshness, natural flavor and crispy chips are the best product for customers to use with their dips for party events or special occasions. Plus, chips are great for a quick snack that whets your appetite. Next time you plan your holiday event, be sure to grab the exciting bag of Tostitos Original Restaurant Style.Works Citedhttp://www.forbes.com/companies/frito-lay/http://www.fritolay.com /our -snacks/tostitos.html
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