The following document addresses the following three suggestions:1. “The six forces strategic model helps companies develop externally consistent business strategies.” Discuss the application of the model to real cases.2. Explain strategic positioning and how it helps companies define strategy in uncertain business environments.3. Evaluate the role of mergers and acquisitions in corporate strategy.1. “The six forces strategic model helps companies develop externally consistent business strategies.” Discuss the application of the model to real cases. The six forces model is an extension of Michael Porter's five forces model. The six forces analyze different areas of an industry. The forces in this model are: a. Competition: analysis of the presence of many competitors. If so, there are dominant players in the market.b. New Entrants - Analyze whether it is easy for new entrants to enter the market and compete?c. End users/buyers: Is the price easily influenced by buyers? Can the company work with a specific potential buyer? or to analyze the strength of their position in the relationship with buyers. Suppliers: Study the number of suppliers if it is a monopoly, and if not, how many suppliers there are in the market. Substitutes: Study the ease with which a product can be replaced and the ease with which these substitutes are available. Complementary products - Effect of complementary products and services on the market. The six forces model is used to study a company's strategic position in an affected industry and in a given market. It is also applied to calculate a company's market effectiveness relative to competition and profitability. Let's take FedEx as an example. FedEx is one of the largest global couriers...... middle of paper ......gy.• Adam Hartung(2014), Three smart lessons from Facebook's purchase of WhatsApp http://www. forbes.com/ sites/adamhartung/2014/02/24/zuckerbergs-3-smart-leadership-lessons-from-facebook-buying-whatsapp/• Ibrahim AKGÖBEK, Mergers and acquisitions as a growth strategy http://psrcentre.org /images/extraimages /412031.pdf• ​​​​PALO ALTO, CA and HOUSTON, TX (2001), Hewlett-Packard and Compaq agree to merge, creating $87 billion global technology leader http://www8.hp. com/us/en/hp-news/ press-release.html?id=230610#.U00iUvmSy50• Wikipedia, Tata Group http://en.wikipedia.org/wiki/Tata_Group• Sebastian Spaeth, Nina Geilinger, Corporate Strategy, mergers and acquisitions http://www.smi. ethz.ch/education/courses/corporatestrategy/Slides_2012/CS_06_MA.pdf• ​​​​KENT RHODES, Merger and Acquisition Strategies http://gbr.pepperdine.edu/2010/08/merger-and-acquisition-strategies/