Marketing Concept:Victoria's Secret represents the idea that sexual sales are the main type of advertising. When most people think of Victoria's Secret they think of bras, but the product line varies and offers bras, panties, sleepwear, perfumes, swimsuits, dresses and shoes. Victoria's Secret is an inspiring brand with sexy supermodels, top photographers and aggressive advertising. Victoria's Secret has made purchasing lingerie not just a pleasure but a must. Social Responsibility: Victoria's Secret has always practiced business ethics and social responsibility. As part of practicing social responsibility, they have incorporated the protection and conservation of global resources into their daily business practices. Victoria's Secret prints all its catalogs on FSC (Forest Stewardship Council) certified paper. By using this card they demonstrate ethical behavior towards the environment. Victoria's Secret has agreed to eliminate all hazardous chemicals from its products. They have also created an eco-sustainable beauty line, the pink body line. The pink body line is 100% vegan and made with natural and organic ingredients. Victoria's Secret is also offering customers 25 Angel Reward Points when they sign up for e-billing as part of their efforts to go green. Target Market: Victoria's Secret's target market is women between the ages of 18 and 49 who want to own fashionable undergarments and lingerie. . The customer wants to feel and look sexy, whether she is looking to buy lingerie to wear on a casual day or in the evening to impress someone special; Victoria's Secret satisfies his needs and desires. Victoria's Secret's PINK line attracts customers outside of its target market. These are usually younger women, like… middle of paper… and the products can be both rational and emotional. Emotional because many times women make purchases because of the mood they are in. Let's say a woman has a bad day at work and is stressed, she might walk into a Victoria's Secret mall after work and buy herself something to lift her spirits and make her feel a little better about herself. Rational because Victoria's Secret products are purchased with the belief that the undergarments or lingerie will make you look and feel sexy. With that in mind, it helps play a role in what women buy. All Victoria's Secret customers are loyal to the brand. Victoria's Secret customers know they receive the best customer service, promotions and quality shopping at Victoria's Secret. Yes, there are other retailers that sell intimate apparel, but Victoria's Secret offers a larger selection than most retailers.