There are many different aspects of American culture. Part of this culture is the idolatry of beautiful women. Playboy is one of many examples of how Americans idolize women. Playboy Enterprises, recognized by its iconic Playboy Bunny symbol, began simply as a men's magazine that includes newspaper articles, fiction, and, of course, photographs of naked women. Playboy Magazine was founded by Hugh Hefner in Chicago, Illinois in 1953. Hefner incorporated HMH Publishing Co., Inc. in Delaware on October 1, 1953. In December 1953 Hefner published the first issue of the magazine which would feature Marilyn Monroe on the cover. It would be very successful, selling more than 50,000 copies of the first issue. As the magazine's success continued to grow, the company branched out into other industries as well. In 1959, Playboy was introduced to the world of television with “Playboy's Penthouse.” Then in 1960 they entered the entertainment world with the Playboy Club, the first of which opened in Chicago. In 1999 Playboy made its global debut in the world of fashion by sending its products all over the world. In December 2014 they will celebrate Playboy's 60th anniversary. Today, Playboy is still one of the most recognizable brands and one of the best-known men's magazines. There are currently 29 editions of Playboy published in more than 50 countries ("Our Story"). American culture idolizes beautiful women, and Playboy has contributed to this in many areas, whether in magazines, television shows, the fashion industry, or even the world of entertainment. Playboy is a great example of how American culture idolizes beautiful women. The magazine is mostly known for showing clothing naked or in the middle of the paper. Playboy has always been very popular among college students, young adult men, and even high school kids who stole their father's copy every month and passed it around the locker room during gym class. The idolatry of women has and will always be part of American culture, and Playboy is one of the main symbols of the idolatry of women. Works cited "Our Story." Playboy exploits. Playboy and Web. April 8, 2014."Playboy After Dark / Playboy's Penthouse / Hugh Hefner on TVClassic TV." Playboy After Dark / Playboy's Penthouse / Hugh Hefner on TVClassic TV. Np, nd Web. April 12, 2014."Playboy Club." Wikipedia. Wikimedia Foundation, April 14, 2014. Web. April 14, 2014. Popplewell, Brett. "When Playboy Ruled the World." News. The Star, January 4, 2009. Web. April 11, 2014. Sanburn, Josh. "Brief History: Playboy." Time. Time Inc., January 24, 2011. Web. April 9. 2014.