Topic > Multimodal stylistic analysis - 1023

Technological advances and cultural developments in recent decades have led to an increase in the production of multimodal texts (McIntyre and Busse 2010, pg.433). As these multimodal texts have developed, it can be said that the field of stylistics has needed to develop the tools to analyze the effects that these texts create (Jeffries and McIntyre 2010, pg.194). Multimodal stylistics is a relatively new branch of stylistics, and since the focus of multimodal stylistics is meaning being made through multisemiotic modes, the scope can be extended beyond literary texts to include analyzes of films and dramas (Norgaard et al. 2010 , pg .30). The analysis of literary texts has been undertaken by scholars such as Norgaard (2009), whose research examines typography and other semiotic modes, and Gibbons (2011 forthcoming), whose research examines cognitive poetics. Gibbons (2011, p.2) explains that “multimodal print literature” can include children's picture books, however no attention has been paid to this area so far. Therefore this essay investigates the original terrain of multimodal stylistics by examining 'Sir Charlie Stinky Sock and the Really Big Adventure', a children's book aimed at children over the age of three (Egmont 2011, online) using multimodal stylistics.Page (2010 , page 4) explains that «multimodality insists on the multiple integration of semiotic resources in all communicative events». Multimodality is part of everyday life, every conversation we have is made up of gestures, intonation and language (Gibbons 2011, pg.12). McIntyre and Busse (2010, pg.436) explain that although the word multimodal implies the existence of “mono-modalities”, these cannot exist. Written verbal language can also be multimodal...... middle of paper ......JEFFRIES, L. and MCINTYRE, D. (2010) Stylistics. Cambridge: Cambridge University Press.MCINTYRE, D. and BUSSE, B. (eds) (2010) Language and Style. Basingstoke: Palgrave Macmillan.NORGAARD, N. (2009) The semiotics of typography in literary texts. A multimodal approach. Orbis Litterarum. 64: 2 141-160 [WWW] Available from: http://onlinelibrary.wiley.com/doi/10.1111/j.1600-0730.2008.00949.x/full [Accessed 04/03/2011]PAGE, R. ( ed.) (2010) New perspectives on narrative and multimodality. Abingdon: Routledge. (Gibbons and Norgaard are present in this book, how to cite them??)GIBBONS, A. (2010)NORGAARD, N. (2010)Hall, C. (2008) 'Imagination and multimodality: reading, picture books and childhood anxieties ', in Sipes, L. and Pantaleo, S. (eds.) Postmodern Picturebooks: Play, Parody, and Self-Referentiality, New York; London: Routledge, pp.130-146.