Starting a Business Starting a business and keeping it running is a difficult, competitive, and strategic process that contributes to the success of a business. The success of a business can be measured by the profit a company makes by selling products and services. The qualities needed in business are determination, mathematics, good decision-making skills and many other attributes. The complex decision-making process that makes up a business includes location, budget, choosing which industry to operate in based on demographics, and what is best suited for your city. These and many other decisions determine the success of a business. The steps to start a business include registering your competition. This means checking how they advertise, how much they charge and how successful they are to try to be more successful than them. You should also make a marketing plan. A marketing plan is and is made up of calculating the cost of supplies, how you will advertise, your location, how you will finance and calculating taxes and business permits. Advertising lets customers learn about your business. Media you could use to spread your business include TV, radio, newspapers, magazines, mail, advertisements, billboards, business cards and signs. Good techniques for persuading customers include the use of emotions, sales, confusion, idioms, endorsements from celebrities and ordinary people. According to Frisch, another form of advertising is permissible lying. This allows viewers to decide what to think. One example they provide involves emergency medicine. Frisch states that customers' fasting may be different from that of the company(38). There is also illegal advertising that you need to watch out for. Some of them are bait, switch and false advertising. Tricky… middle of the paper… For some industries, like food, the amount of competition doesn’t matter. More businesses can be on top if they choose the right location, don't spend too much or too little money when starting and keeping their business open, and choose the right industry to enter. Choosing your industry is based on demographics, which industries are most successful, and which have good competition in Flower Mound. You should be determined, good at mathematics and have good business decision-making skills. Your competition, marketing plan, how you will advertise and finance, permits, on-site rules, supply costs, demographics, and industries with the best growth and profit are important things to keep in mind to help to the success of your business by selling products and services. If all this could be implemented, companies would be much more successful.