Vapor Shark is one of South Florida's leading e-cigarette retailers. It sells products related exclusively to "vaping" both online and traditional. Vaping is the inhalation of a flavored liquid that is heated through a batter-powered device as an alternative to traditional smoking. Brothers Scott and Brandon Leidel founded Vapor Shark in 2010. The idea of ​​an online or brick-and-mortar retailer offering products related exclusively to electronic cigarettes (or "e") was relatively untapped four years ago. It is now one of the fastest growing industries in the country. Bloomberg Industries predicts total e-cigarette sales could reach $1.5 billion this year. (McArdle)The mixture called “e-juice” or “e-liquid” which includes liquid nicotine, through a device that heats it until it becomes vapor. Although not listed as a carcinogen, nicotine is toxic and causes increased blood pressure and heart rate among other health problems (CDC). So be careful and use it at your own risk. Unlike traditional tobacco products, the amount of nicotine consumed is customizable. This product can revolutionize the way the world views tobacco and any product that involves the inhalation of smoke. First marketed in 2003, vaping and e-cigarettes are now one of the fastest-growing industries in the country, with 300 brands in the United States and about 4 million users, half of them women. (Yerebakan) Vapor Shark's mission is to "[transform] the world of smoking into an overall better, safer, less expensive, and significantly more enjoyable environment for smokers and non-smokers..." (Vapor Shark). Brandon Leidel also struggles with smoking addiction. He quit a few days before learning about e-cigarettes at a shopping mall kiosk in 2010, for health reasons... middle of paper... it's-the-subculture-that-could-save-smokers'-lives /#!C70v0>.Entreprenuer. Franchise: Vapor Shark. nd .McArdle, Megan. E-cigarettes: $1.5 billion industry prepares for FDA regulation. February 6, 2014. .Steam Shark. Who we are. nd.—. Laboratories. nd.—. Positions. nd.WHO Framework Convention on Tobacco Control. WHO Framework Convention on Tobacco Control. June 17, 2009. .Yerebakan, Dr. Halit. Smoking kills... "Vaping" does the same? April 6 2014. .