For example, automobile industries reduce the function and safety of cars to increase the form of the car itself, the fact that people prefer to buy a car for its rather which for its safety and efficiency is incorrect since statistics show that "efficient vehicles have suffered greatly: sales of the Toyota Camry Hybrid fell by 40%, sales of the Civic Hybrid fell by 77% and the numbers of Honda Fit decreased by 19.7%" (John Sousanis,