Topic > Ebay Case Study - 967

EBay in India After succeeding in China and learning their lessons while improving their strategy, they moved forward into the Indian market to seek expansion into the second most populous country in the world. eBay has agreed to acquire Baazee.com for $50 million. Baazee was founded by two Harvard graduates of Indian origin Avnish Bajaj and Suvir Sujan. During his college years in the United States, eBay was successfully taking off in the United States, as was the dot com craze. Baazee is very similar to eBay, in fact they call it the Indian version of eBay. It was the largest operator in India for online auctions. Baazee has more than 1 million registered customers, however India still remains a small internet market compared to China and the US Avnish Bajaj said in a statement: “Our local expertise combined with eBay's global perspective will enable us to take e-commerce in India to the next level.” CEO Meg Whitman said that this step would help expand eBay's international operations and also enter the Indian market (Nick, 2004). India, eBay has introduced the EasyBuy service. EasyBuy allows Indian buyers to order items from international sellers and have them shipped to their address in India address in India, the buyer is personally responsible for shipping, handling and customs duties. If buyers purchase the good from eBay India Global EasyBuy, the buyer does not have to worry about shipping, handling and customs duties because the service includes all of this. By using the EasyBuy service, the buyer will not have to deal with the hassle of international shipping or worry about the package…half of the paper…company vision statement. There is much more to the app market than just a one-click payment solution (James, 2012) Finally, one very important thing that eBay should focus on is security. Going global means that increasingly complex knowledge-based work is required. eBay has had many security issues and breaches in the past. Malicious hackers attacked eBay's network. eBay does its best to keep its security at the best possible level, however this is not enough (Dan, 2007): personal information is very valuable and should not be compromised at any cost. If these security issues continue, eBay will lose the trust of its customers. It is very important for eBay to keep in mind that as it expands its market, it should also invest in the best possible security to avoid accidents in the future, otherwise the accident could become an obstacle to future success..