INTRODUCTION Background of the Study They are a great food to eat, both for those who are trying to lose weight and for those who simply want to increase their overall health. Even if you are looking for a dietary supplement to enrich your diet, you should definitely consider quail eggs as a source of vital nutrients. Fertile quail eggs contain a good amount of “good cholesterol” and contain none of the “bad cholesterol” that leads to heart attacks. This makes them perfect to eat even for the elderly. According to jhejirlkamba (2012) quail eggs are considered one of the best-known natural treatment products. Chinese doctors have been using quail eggs as a treatment for hundreds of years with brilliant results. As quail eggs are slowly becoming an easy-to-find product on the market, more and more people are starting to show interest in using them as an active natural medicine instead of a chemical product with so many side effects. You might be surprised by how many amazing benefits can come from the simplest foods, and quail eggs are one of nature's great surprises. Quail eggs are precious little things that have a number of amazing health benefits, and you might be surprised at how valuable they can be for keeping you healthy and free from illness and disease. Sinyo Bangla (2013) states that quail eggs are full of vitamins and minerals. Despite their small size, their nutritional value is three to four times higher than that of chicken eggs. Provides five times more iron and potassium; and unlike chicken eggs, quail eggs are not known to cause allergies. Product Name The product name pickled quail eggs comes from the product itself because it is originally produced in quail eggs with...... paper halves. .....Davao City.Market AreaThe company's market coverage is within the Southern Mindanao area covering Davao City and nearby cities and municipalities.Target MarketWomen - 20 years and above , especially mothers/housewivesAdults - men and womenBased on the result According to the survey, the company's target market is women aged 20 years and above. These women are very interested in organic products. They are interested in providing their children with nutritious, delicious and healthy products. Their main concern is purchasing foods that lead to the healthy and correct development of their children. Promotional Strategy Regarding promotions, we will make a multiple action plan. To gain a strong position in the market, we must place special emphasis on effective promotional activities. To get the most out of the market