Strategy Implementation Interbrew's business strategy focuses on three main areas: operations, market and brands. It is also known as the interbrew triangle. Each of these areas is equally important for a company to achieve its desired goals. One of the main objectives of the interbrew was to increase shareholder value. (Beamish, 2014) Operational Strategy Intrebrew's main operational strategy was to cross-fertilize the best performers between sites. This way, Interbrew can monitor the gap between the best and worst performance. Interbrew employees worked hard to improve the process and the result was a lower production cost. Interbrew claims that company improvement comes from employee motivation and technical performance. Apart from capacity utilization and strategic sourcing are the other major areas of opportunity • Capacity utilization The brewing business needs more amount of money to invest to start or operate and also has a big impact on the profitability of companies. in the case of interbrew, the continued decline in mature market consumption caused excess capacity as a result of this, many older breweries and interbrew processing locations were set to close and in some growth markets the opposite problem existed. during this time Intrebrew fully utilized facilities in other locations until local capacities were increased. • Strategic Sourcing Instead of having many suppliers, Interbrew started working with fewer suppliers and developed a good relationship with them. The company believed that reducing the number of suppliers and selecting a limited number of the best suppliers would help save large sums of money for both. The whole culture and lifestyle of the customers helped the company to gain more and more market share in all areas in which it operated. The main problem is that the market is now difficult because more and more companies have entered this sector such as Heineken, Carlsberg etc. The entry of large companies into the beer industry has created a high rate of competition. They pulled back the global Interbrew brand. In early 1998 and 1999 Stella Artois saw a high increase in sales volume in every market, but now we look at the Heineken beer brand, Carlsberg came out on top. Every company should do something to get out of this competition and develop competitive advantages. I would like to conclude that Interbrew still has a chance to become one of the best beer brands, but it needs to improve its corporate structure in order to