What is strategic management? Strategic management can be used to determine mission, vision, values, goals, objectives, roles and responsibilities, timelines, etc. According to the case study, it was said that McDonald's has been able to use numerous methods to elevate and sustain its competitive advantage within the market. Part of its business strategy is the decision to cease production of Irish potatoes and Super Size soft drinks in a bid to create a healthier image for itself. The Super-Size option needs to be gradually introduced in an effort to lose weight onto the menu amidst increasing considerations and issues raised regarding fat (Crouch, 2004). McDonald's has developed 3 methods to sustain competitive advantage: these measure customer price, convenience and improved business operations. alongside knowledge technology methods, it helps the company create new and innovative ideas for the