The history of environmentalism and greening marketers 6Effects of environmentalism on STP Process 6Conclusion 8References 9INTRODUCTIONThe Earth's natural resources are depleting at a very rapid rate. Forests are being destroyed at an alarming rate, thus contributing to the growing amount of carbon in the atmosphere. Water sources are heavily polluted, destroying underwater life. All these factors have led to the emergence of a group of consumers called environmentalists. This group aims to consume in a way that is sustainable for the planet and its resources, mitigating the extent of damage to the Earth. The research question to be explored in this article is: What was the impact of the “Green Revolution” on Earth? marketing?The objectives of this paper are:• Investigate the history of environmentalism and the move to go green,• Explore the purchasing behavior of environmentalists,• Highlight the factors influencing the consumption behavior of environmentalists,• Investigate the potential economics of the Green Economy, • Determine the implications of environmentalism for marketers, especially from a segmentation, targeting and positioning perspective. This document uses relevant literature on environmentalism obtained from academic journals and articles, books, government documentation and online articles. The data obtained will be used to critically analyze the effects of environmentalism and greening on marketing. Conclusions will then be drawn on what the impact will be... half of the document...), [available at https://www.catholic.org/news/green/story.php?id= 49191]• Sara ( 2008), “A Brief History of Modern Green Movement in America,” (accessed May 14, 2014), [available at http://webecoist.momtastic.com/2008/08/17/a-brief -storia-del- modern-green-movement/].• Strong, Carolyn (1996), "Characteristics Contributing to the Growth of Ethical Consumerism: A Preliminary Investigation," Marketing Intelligence and Planning, 14 (5), 5- 13• The Paley Center ( 2009), “Away we go on our green Journey”, (accessed 12 May 2014), [available at http://www.paleycenter.org/away-we-go-on-our-green-journey/]. • United Nations Framework Convention on Climate Change (2011), “Kyoto Protocol (2005)''.• VanAuken, Brad (2012), “Success And Radical Brand Reposition,” (accessed May 12, 2014) , [available at address http://http://www.brandingstrategyinsider.com/brand-reposition]

Topic > The history of environmentalism and greening marketers 6Effects of environmentalism on STP Process 6Conclusion 8References 9INTRODUCTIONThe Earth's natural resources are depleting at a very rapid rate. Forests are being destroyed at an alarming rate, thus contributing to the growing amount of carbon in the atmosphere. Water sources are heavily polluted, destroying underwater life. All these factors have led to the emergence of a group of consumers called environmentalists. This group aims to consume in a way that is sustainable for the planet and its resources, mitigating the extent of damage to the Earth. The research question to be explored in this article is: What was the impact of the “Green Revolution” on Earth? marketing?The objectives of this paper are:• Investigate the history of environmentalism and the move to go green,• Explore the purchasing behavior of environmentalists,• Highlight the factors influencing the consumption behavior of environmentalists,• Investigate the potential economics of the Green Economy, • Determine the implications of environmentalism for marketers, especially from a segmentation, targeting and positioning perspective. This document uses relevant literature on environmentalism obtained from academic journals and articles, books, government documentation and online articles. The data obtained will be used to critically analyze the effects of environmentalism and greening on marketing. Conclusions will then be drawn on what the impact will be... half of the document...), [available at https://www.catholic.org/news/green/story.php?id= 49191]• Sara ( 2008), “A Brief History of Modern Green Movement in America,” (accessed May 14, 2014), [available at http://webecoist.momtastic.com/2008/08/17/a-brief -storia-del- modern-green-movement/].• Strong, Carolyn (1996), "Characteristics Contributing to the Growth of Ethical Consumerism: A Preliminary Investigation," Marketing Intelligence and Planning, 14 (5), 5- 13• The Paley Center ( 2009), “Away we go on our green Journey”, (accessed 12 May 2014), [available at http://www.paleycenter.org/away-we-go-on-our-green-journey/]. • United Nations Framework Convention on Climate Change (2011), “Kyoto Protocol (2005)''.• VanAuken, Brad (2012), “Success And Radical Brand Reposition,” (accessed May 12, 2014) , [available at address http://http://www.brandingstrategyinsider.com/brand-reposition]