Consumption is a complex social phenomenon in which people consume goods or services for reasons beyond their basic use value (Firat, Kutucuoglue, Arikan Saltik & Tuncel, 2003). Sometime after the industrial revolution, consumer societies emerged around the world. A consumer society is one in which the entire society is organized around the consumption and display of goods through which individuals acquire prestige, identity, and position. The media has also long contributed to increasing the level of consumption among people. There is evidence that starting in the 16th century, visual media such as painting, printing and architecture contributed to the expansion of consumption, a multiplier effect that increased with the invention of mass advertising and the growth of new media (Schama 1988, Mukerji 1983 ).Researchers have stated that there are five types of consumption. The first is Conspicuous Consumption: it is the consumption of products and services to satisfy physiological and safety needs in large quantities compared to basic needs, to impress others. The first to touch on and explore this type of consumption was Thorstein Veblen. He said that consumption first appeared in the 2nd and 3rd generations of those who became rich after the industrial revolution. The second type of consumption is Symbolic Consumption. It is known as the phenomenon where people consume to reflect their sense of personal identity. An example of this is when people purchase clothing from premium brands not for its high quality, but for the purpose that these clothes reflect the person's identity and self-image. This type of consumption does not consist of showing a materialistic class but of showing a certain identity of oneself. The drug addict......middle of paper......sings an unpleasant presence of consumption and is transforming into a consumer society. Measures should be taken to resolve this problem before it is too late. References*Aytekin Firat, Kemal Y Kutucuoglu, Isil Arikan Saltik and Özgür Tunçel. (2013). Consumption, consumer culture and consumer society. Journal of Community Positive Practices, 13(1), 182-203. Baudrillard, J. (1998). The consumer society: myths and structures. London: SageMukerji, Chandra 1983. From Graven Images: Patterns of Modern Materialism. New York: Columbia University Press.Schama, Simon 1988. An Embarrassment of Riches: An Interpretation of Dutch Culture in the Gilded Age. Berkeley: University of California Press. Wilcox, G. B., Kamal, S., & Gangadharbatla, H. (2009). Soft drink advertising and consumption in the United States 1984-2007. International advertising journal, 28(2), 351.