Brazil is one of the most promising emerging markets in the world. High diversification in the origin of manufactured exports, a diverse list of trading partners, national economic strength and an increasingly sizable workforce are helping to attract more and more global investors. Nonetheless, the disparity in income levels between Brazil's urban rich and rural poor continues to widen, and this inequality risks destabilizing the fragile political peace that followed decades of unrest and military interventions. The overvaluation of the Brazilian currency has remained unyieldingly high for several years and the relentless anti-corruption efforts and it is perhaps fair to say that Brazil is fluctuating between a very bright future and the threat of losing balance again. several old family problems. The Brazilian government and Congress have made a rigorous effort to promote the nation's economic permanence and have implemented changes in legislation, governance and the regulatory environment. There are still some reforms to be implemented by the new government, but Brazil is indicating that it is becoming increasingly linked to the global trade network. For numerous reasons it is very difficult to realize how a country with deep social and racial roots and political inequality can appear as one of the most influential factors in the region, Brazil is a country accustomed to granting political, economic and social privileges to specific groups , in fact, they own most of the Brazilian production system. This situation is also reflected in the business world, where companies will tend to be structured according to carefully hierarchical ranks, key determinations... middle of paper... divisions and political culture that make social inclusion a reality, Brazil is became evident as a good country for doing business, with great investment potential, and was also one of the nations that led the world out of recession. Brazil is the largest and most populous country in South America. Since 2002, Brazil has assumed an increasingly important role in South American and international politics and has created numerous trade agreements and cooperation institutions between the nations of the Southern Hemisphere. Business relationships with Brazilians are open, serious and simple, once you understand the "variações" and look for long-term business relationships. Works Cited http://www.worldbusinessculture.com/Brazilian-Business-Communication-Style.html https://globalconnections.hsbc.com/downloads/country_guide-br-march-2013.pdf