The pharmacy environment is a unique environment in the field of medicine as it is a place of informal consultation between the pharmacist and the patient. In most cases, in a retail or clinical pharmacy setting, pharmacists have many opportunities to counsel patients regarding their medications and general health in general. Pharmacists play an important role in dispensing medications as well as spreading knowledge about the importance of medication adherence. The importance of medication adherence can be conveyed to patients in many different ways, and how information is conveyed can have an effect on the success of chronic medication adherence. The amount and type of information provided to the patient by the pharmacist is critical to a better overall patient experience. What the patient takes away from the advice provided by the pharmacist can help in how the patient begins the treatment routine and can influence adherence to certain medications. Medication adherence in a pharmacy setting is defined as “the patient's compliance with provider recommendations with respect to the timing, dosage, and frequency of taking medications during the prescribed period of time. In a pharmaceutical setting, the pharmacist has an important role in advising and recommending different ways a patient can adhere to their medications. A study conducted by Choudhry and Engel in 2011 found that only 51% of Americans treated for high blood pressure adhere to long-term therapy. This means that about half of the people in the United States who have high blood pressure are not taking their medications daily and thus may be further harming their condition. The importance of medication adherence… half the paper… is necessary find times when taking the medication can fit into their schedule so that it becomes part of their daily routine Another way to help patients take control of their adherence is to put them in situations where they become responsible for their own well-being. Being in a position of power and responsibility is a motivating factor in most daily activities and can be the cornerstone of a successful membership model. Active listening is an important factor in daily conversations with patients. If the pharmacist makes it clear that he or she is listening and listening to what the patient says, the patient is more likely to feel comfortable and accept important advice from the pharmacist. Voicing patients' concerns to show them that they are understood is a form of active listening in which successful information transmission can be observed.