From the West Village and Fifth Avenue to Japan and Paris, Marc Jacobs offers his wildly successful diffusion line, Marc by Marc Jacobs. Marc by Marc Jacobs offers young men and women fun, fresh and affordable semi-luxury clothing and accessories, such as a cat ear ring, a ladybug cotton T-shirt, a metallic leather coat or a mini crossbody bag. The designs mix modern conceptualism with influences from decades past, and the ads feature original fashion photography. Some products are limited edition or born from special collaborations with other designers or artists who offer customers special, one-of-a-kind designs, donating a percentage of the profits to numerous charities and organizations. Marc by Marc is able to reach consumers on most social media platforms such as Instagram and Twitter. Marc by Marc Jacobs' bricks and mortars, much like its website, are minimalist, contemporary, fun, fresh and edgy with dominant shades of black, white and blue. Marc by Marc Jacobs is in an ocean of luxury competitors such as See by Chloè and McQ by Alexander McQueen. See by Chloè is a diffusion line of elegant, feminine, casual and simple designs for women with touches of patterns and masculine influences in its construction. Its shops are contemporary, tidy, well-lit with shades of tan, white, gold and cream. McQ by Alexander McQueen, on the other hand, is an edgy, serious and eccentric diffusion line with unique graphics that includes ready to wear and accessories for men and women. Its shops are futuristic, well-lit, neoteric and use black and white pigments. However, Marc by Marc Jacobs is able to attract and win customers through its identifiable, fun and fresh designs. Customers can feel cool, young and elegant in the breadth of merchandise… in the middle of the paper… as a strong following of loyal consumers. It has great stores, an excellent website and an even better high-profile designer at the helm who has the help of Kate Hillier and Luella Bartley in designing the Marc by Marc line. Its competitor's diffusion lines such as McQ and See are lacking in some aspects of marketing and do not have the same breadth of merchandise as Marc by Marc. Consumers, early adopters and the initial majority, are able to satisfy their needs through Marc by Marc products and perceive the brand as a fun, entertaining, elegant and fashionable brand. They have easy access to reasonably priced merchandise, both online and physical, such as Marc Jacobs and Bloomingdales. Marc by Marc Jacobs is a brand known when you see it and desirable to many. Its name itself is a logo and you should expect to see a lot more from this diffusion line in the future.