I would like to gratefully and sincerely thank Ms. Geetanjali Gulati for her guidance, understanding, patience and most importantly, her undying support throughout my final months of graduation. I would like to express my sincere gratitude to my friends and colleagues for keeping me calm and cheerful in stressful situations and also for helping me in times of need. Above all I would like to thank my God, as well as my parents, for their infinite faith and their trust in me. Without them I would not have been able to complete this thesis. LITERATURE REVIEW Aneel Karnani (September 2006), in his article entitled “The fortune at the bottom of the pyramid: a mirage”. proposed an alternative perspective on how the private sector can help alleviate poverty. He argued that instead of viewing the poor as consumers, they can be viewed as producers. One of the few methods to achieve this is to make markets more efficient in such a way that the poor can capture the full value of their products. The best way for private companies to help eradicate poverty is to invest in improving the skills and productivity of the poor and help create more job opportunities for them, as long as they have money to spend. Anand Kumar Jaiswal (July 2008), in his article titled "Luck at the Base of the Pyramid: An Alternative Perspective" answered questions such as "Is there really 'luck' at the base of the pyramid?" If so, will multinationals be able to exploit it as easily as BOP supporters suggest? And is there also a fortune for the base of the pyramid?' Regarding these questions he suggested that we need to help the poor to become selective consumers. This means avoiding both unwanted inclusion and exclusion. Unwanted inclusion means marketing products to BOP consumers that... middle of paper... meet the needs of BOP consumers and because the company perhaps sees potential there.4.4 | Scope of StudyThe scope of this study cannot be extended to the entire world as the research was conducted on secondary basis and only secondary data was included, although a very small survey was conducted by asking questions to BOP consumers who are part of our daily life like servants, those maids who come to clean our room, supervise the man and other similar people who have low monthly income; they were only a small fraction of the 4 billion inhabitants of Bop.4.5 | Limitations of the Study This study was conducted at Amity University which is located in Noida, therefore the results obtained may not be relevant to the entire country. The study was largely limited to secondary data sources, so the benefits of primary research didn't help.