Lucero Olive Oil Export to China Business Discussion As part of the Business in Global Environments course, students are assigned to create a research paper that explores how in which an American company suffers from international trade. This first article features an American company looking to expand its product internationally in a particular country. In my particular case, Lucero Olive Oil will export its olive oil to China. Lucero is an olive and olive oil producer in Northern California. Its olive production has been important for 27 years, starting with Corning California. In 2005, Lucero Olive Oil began marketing olive oil and quickly became a major supplier of extra virgin olive oil in America. In this short time, Lucero has received over 206 metals for its extra virgin olive oil, making it the most awarded line of extra virgin olive oil in California. In addition to producing extra virgin olive oil, the company produces several brands of flavored olive oils, many of which were 2013 Gold Award winners at the Yolo County Fair competition (Lucero Olive Oil, 2013). Lucero Olive Oil was chosen for its ability to supply the olives necessary for the production of its many types of olive oil. Owning the supply of olives and the machinery needed for olive oil production ensures a well-established internal production chain. Combined with the in-house supply chain, Lucero's connection with local fruit and produce growers allows for a wide variety of specialty flavored olive oil products. In terms of quality, its Miller's Blend certified extra virgin olive oil has been rated one of the five best olive oils produced in the United States by the Wall Street Journal. In addition to their diverse production line, Lucero owns an organiz...... half of paper ......or Lucero olive oil. In the Chinese olive oil market, China imports approximately 99% of its olive oil. 60% of this product is produced by Spanish companies, which constitute great competition. Currently, there are no domestic Chinese olive oil companies that pose as a significant competitor, due to the lack of olive trees in China (which has only 82,000 acres) (Hall and Stewart, 2014). In conclusion, the displayed Chinese economic variables help Lucero analyze the nation's future economic growth and future consumer purchasing power. These two subunits constitute the essential components for determining the benefits of entering the Chinese olive oil market. Due to a lack of internal competition and a growing consumer base, this market is ripe for our grand entry. However, due to poor environmental conditions, Lucero has to be cautious about producing olive oil in China.