The media is a powerful phenomenon that inevitably infiltrates our lives, influences our perception of the world and shapes the way we understand social reality. The concept of celebrity is useful in demonstrating how this media power operates in influencing and constructing contemporary life. Media industries have the ability to turn real people into celebrities and keep them in the spotlight by integrating them into media narratives for the purposes of the media and entertainment industry (Ruddock, 2013). The celebrity phenomenon also demonstrates the role of the media through its power to influence the lives of young people. These ideas can be further explored through the discussion of reality star Snooki and American rapper Eminem.Celebrity is a creation of the media industry, an example of their immense power to transform real people into celebrities by commodifying them to be produced, traded and marketed . (Turner, 2004) as a means to satisfy media industries and entertainment. American reality star Nicole Elizabeth Polizzi, known as Snooki, is an example of the power and control that media industries exert over people in contemporary society. Snooki is best known for her appearance on the MTV reality show Jersey Shore, which aired from 2009 to 2012. Her fame is not typical of celebrities like Angelina Jolie who are successful, beautiful, and talented, but is instead rooted in be a wild and outgoing person. and a brainless party girl with famous quotes like "my biggest dream is to move to Jersey, find a nice, tan guy and live my life." The media has taken this young woman with no particular talent and turned her into a celebrity, recognizing and validating her qualities through mass med... middle of paper... The concept of celebrity illustrates the power of the industry of the media to turn real people into celebrities by dramatizing their lives, creating a stage for their ordinary actions and shaping them into media narratives. Celebrity also demonstrated changes in the global media industry, which have expanded the possibilities of achieving fame and this has impacted the lives of young people in the 21st century. References Turner, Graeme 2004, Understanding Celebrity, e-book, accessed 11 April 2014, . Rojek, Chris 2004, Celebrity, e-book, accessed 11 April 2014, .Ruddock, A, 2012, Youth and Media, SAGE Publications, London.Turner, G, Bonner, F & David Marshal, P 2000, Fame Games, Cambridge University Press, UK.