IntroductionBusinesses must examine every part of their environment to possibly predict future outcomes and problems the business may encounter over time. There are two different types of environments to consider, external and internal. Each of these types has several subcategories to consider. With a company like Play It Again Sports (PIAS), they have to look at the changing environment, the general environment, the specific environment, and also make sense of the changing environments. PIAS will also need to examine the internal environment or organizational cultures. The internal environments are not as extensive as the external environments. What is Play it Again Sports? It is a used sporting goods store franchised by Winmark Corporation. Winmark Corporation also sponsors other retailers such as Plato's Closet and Once Upon a Child. PIAS was created for parents who want to save a little and not have to buy sports equipment at full price. PIAS's business basis is to "buy, sell and trade quality new and used sports equipment and fitness equipment". (Playitagainsports.com) DiscussionPIAS has several aspects of the changing environment that they need to analyze. The first is environmental change, PIAS is a stable environment or a dynamic environment. PIAS falls more into the stable environment, because it operates in the sports equipment sector. The equipment of sporting goods in general does not change, for example to play football there must be a ball. There will never be a different type of ball to play football with. The same goes for any other type of sport, so the actual products that come in and out of PIAS never change, so a... means of paper ......nments with the addition of new equipment to please and attract that portion of their customer base. ConclusionPIAS has in-depth knowledge of their internal and external environments, and it is clear why they have around 330 stores. (playitagainsports.com) Their vision is clear as they are here to help their customers save money by providing them with the best used sports equipment possible. They may have to reconsider their external environment in the future as sporting goods retailers like Dicks Sporting Goods and Sports Authority expand their business, but their internal environments are strong as they understand and follow the company vision. references Play sports again. Winmark Productions Retrieved from http://playitagainsports.com/aboutus.aspxWilliams, C., (2010) Managing Effectivley. China: China Translation & Printing Services Limited.