Everyone within a society has their own individual concerns in life. Some people, however, are occasionally looked down upon by others, depending on whether or not their problems are seriously destructive to society. Often, in doing so, these people are manipulated into a dominant ideology that represents arguments about whether things are of optimistic or pessimistic standards in our civilization. This set of central principles, ideology, produces particular ways and offers ethical norms by which one can evaluate one's relationships. Indeed, media production activity appears to be the focal resource that uses dominant beliefs by constructing imaginary media contacts, appealing to large audiences to reflect the way they live. Among various types of mass media, the film industry helps generate racial and national content as an association to perform an ideological function. According to a cultural theorist and sociologist, Stuart Hall, states that the media provides racial ideology in different ways while an ambivalence emerges in every part of the mass media episodes. With his examples from films, it becomes clear for us to recognize how the contours of cinematic images can be created and reproduced by audiences and embrace both their positive and negative values. Furthermore, another associate professor, Sarah Benet-Weiser, adds her support to Hall's main argument about ideological ambiguity in terms of media context with fundamental gender issues. Consequently, while both Hall and Sarah Benet-Weiser are successful in using their arguments to make significant claims about ideological ambiguity by applying several examples from films, the use of postmod… middle of paper… . and ideological ambiguity in the media while analyzing the growing recognition of adolescent girls as both a powerful nation and clients, causing both optimistic and pessimistic outcomes. For this reason, through both Hall and Weiser's central argument about ideological ambiguity in mass media, the use of postmodern cinematic imagery effectively leads us to succeed in its attempt to understand and develop the redefinition of ideological abstraction to the internal media as it causes optimism. and pessimistic values. Works Cited Stuart Hall. "The whites of their eyes." Gender, race, and class in the media. Gail Dines and Jean M. Humez. LA: SAGE Publications, Inc., 1995. 18-22. Sarah Banet-Weiser. “Girls rule! Gender, feminism and Nickelodeon. Feminist television criticism. Charlotte Brunsdon and Lynn Spigel. 2nd edition. New York: Open University Press, 2008. 191-210.