Starbucks Environmental ScanStarbucks is a company that purchases and roasts high-quality whole bean coffees and sells them alongside fresh, rich Italian-style espresso drinks, a variety of pastries and sweets, and coffee-related accessories and equipment (starbucks.com). During my environmental scan that took place at the Starbucks on the corner of Fair and Newport across the street from Vanguard, I noticed many things that had never been brought to my attention in previous stays and visits to Starbucks; like the many social groups in which they choose to hold their meetings at Starbucks. Therefore in this essay we will discuss things that many people don't notice when they go to Starbucks. The first question I get asked for this assignment is: what is the demographic makeup of their customers? During my scan at this particular Starbucks, the average age of each customer was between twenty and twenty-five, but then there are occasionally older people who would take children twelve and under there. When asked about customers' ethnicity, Starbucks places no limits on this question. During my stay there were many races of which there were Hispanics, Caucasians, African Americans, and there were also other races that I don't even know the name of. The socioeconomic level of most of the customers seemed very high, everyone seemed to be well educated, and it seemed like most of the people who attended college attended college. Another question I was asked was; What do customers order? Since my scan was done at night, most of the drinks ordered were warm. Also some people order a pastry with drinks in which there might be a coffee cake, a chocolate espresso or one of the other pastries in which they were offered. People ordered many different types of drinks such as hot chocolate, vanilla cream and coffee. One product that people order but that used to be rare are the sandwiches that Starbucks makes daily. As we listened to what people ordered, there was a coffee language that was used a lot and that every customer knew, this language was the language that told the employees what size drink they wanted.