Situation AnalysisExternal EnvironmentChick-fil-A is influenced by numerous external forces that challenge upper management's ability to make Chick-fil-A "the best America's quick service restaurant." Through intense strategic planning, based on the company's vision, mission and values, Chick-fil-A has been able to establish a unique position in a very competitive industry. Chick-fil-A's corporate purpose, "To glorify God by being a faithful steward of all that has been entrusted to us and to be a positive influence on all who come in contact with witch Chick-fil-A", their commitment to family and community, and their solid business decisions, have made Chick-fil-A one of the most profitable and fastest-growing quick-service restaurants in the nation. Competitors The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of industry sales. The $120 billion industry includes more than 200,000 restaurants, 50% of which specialize in burger entrees. (hoovers.com 2008) Major competitors in the industry include McDonald's, Burger King, Taco Bell, Subway, and KFC, Chick-fil-A's main competitor in chicken sales. Chick-fil-A's unique position in the market, specializing in chicken-based entrees, led to a competitive advantage that the company was able to exploit. Recently, many competitors have added chicken entrees to compete in the market segment. Through marketing strategies and corporate initiatives, Chick-fil-A has sought to stay aloof from the competition by offering a fresh alternative to regular fast food.EconomyThe effect that the economy plays on business is the ultimate...... means of paper......ring process that has rigorous standards and allows owner/operators to hire only the best candidates. For this reason, Chick-fil-A employees are the most respected and well-trained in the industry and represent a model for what other companies should strive to achieve. All of these factors have led to a very loyal customer base for Chick-fil-A. Most Chick-fil-A customers have nothing but positive comments about the company and local units. Many Chick-fil-A customers want to share the great experience and regularly invite friends and family to visit a Chick-fil-A location. Chick-fil-A created a brand and corporate image that customers responded well to. Chick-fil-A's smart business decisions, combined with a loyal and growing customer base, suggest that the company has positioned itself well in the market and can expect to see continued growth in the future.