Advantageous negotiators view dealmaking as a collaborative problem-solving process that would lead to mutual benefit by increasing the size of the negotiation pie. Win-lose negotiators see it as a conflict that results in only one side winning, i.e. getting most of the pie. The parties' approach in negotiating will determine the type of strategies they will use during the negotiation: an integrative or a distributive strategy. In more masculine, competition-driven cultures, people may tend to show victories and defeats