Lincoln was rooted in but not openly declared Christian faith. Although the Christian faith was at the heart of the company's initial philosophy, it was not mentioned in any of the president's recent speeches, there is currently no manifestation of religious beliefs. At Lincoln Electric, customer needs are the reason for being and the drive behind all the actions of its employees. James Lincoln's philosophy places the customer as the most important part of the company, followed by its employees and finally its stakeholders. It is this clear vision that has fueled the company's success and kept it as a major player in its industry. In every business, money is the driving force, whether it is the owner or the employee. Money is the greatest incentive for employee performance Lincoln Electric has called this a key reason to push employees to excel in their jobs. Aside from compensation, there is an understanding between managers and their subordinates that both have the same fear towards lack of income, this commonality serves to encourage all employees to provide quality and affordable products in the best market