Yet PETA shames the woman by comparing her to a whale and deeming her blubber as "fat." While the message of this ad is essentially about caring for animals, it is appalling that PETA must perpetuate oppressive beauty standards to get their message across. They are playing on women's insecurities and essentially coaching them on how they should look and what to do with their bodies. “lose the fat” – 'stop eating, women' or 'stop eating, whales'. Also, “lose fat and be lean.” These are just some of the many messages that this announcement conveys and messages that we have all heard too many