In this strategic plan analysis document, the writer will evaluate your organization's mission, vision, goals, and objectives. Next the author will discuss the relationship between the quality and management style of his own organization and an organization that has adopted a TQM management style. The author will then go on to discuss the characteristics of the other organization's TQM style and compare those characteristics to his own organization. Finally, the writer will briefly mention organizational practices that could be integrated into your organization. Business Background Swift Transportation Company Inc (Swift) began operations in 1966 by the Moyes family. The original operation was conducted under the name of the Common Market. The operating authority was purchased by a descendant of the Swift Meat Packing family, hence today's name Swift Transportation. By 1984, Swift had annual sales in excess of $25 million. In 1990, with the passing of Jerry Moyes' father and business partner Carl Moyes, Jerry became the sole owner. Since 1988 Swift has acquired 11 different auto carriers (Swift Transportation Co. Inc., 1995-2006). Today, Swift generates more than $2.5 billion in annual revenue and operates more than 20,000 trucks. Swift's terminal network has grown to 40 full-service facilities across the continental United States and Mexico. Swift also offers border crossing services to all major Mexican border crossings and many Canadian provinces. Swift is undoubtedly the largest truck transporter in the world. Swift's significant revenue growth is attributable to internal growth with existing customers, as well as acquisitions of external motor carriers (Swift Transportation Co. Inc., 1995-2006). Mission, Vision, Goals/ObjectivesVisionSwift's vision statement is short and to the point. It states: “Swift will achieve excellence through total quality management, improved profits, innovation, advanced technology and communication” (Swift Transportation CO. Inc, 2007, p. 4). There are several key components of a vision statement. First, your vision must include your beliefs. Second, your beliefs must meet your organizational goals and those of the community. Third, your beliefs are a statement of your values ​​and a public/visible statement of expected outcomes. Four, your beliefs must be precise and practical and guide the actions of everyone involved. Fifth, your beliefs reflect everyone's knowledge, philosophy, and actions. And finally, your beliefs are a key component of strategic planning. (National School Boards Association, 2007). Swift's vision statement includes many of the necessary components of a good vision statement. It is the opinion of the author of this article that Swift has covered all the essential components that a good vision requires to be part of the company's strategic plan.