Starbucks Organizational BehaviorA company's understanding and use of organizational behavior concepts can make or break it. Just as importantly, if a company ignores these same concepts, it can easily result in a disaster. Starbucks successfully interweaves and uses three major organizational behavior concepts to increase organizational strength: organizational culture, organizational structure, and motivation. The implementation of these concepts certainly benefited the company, creating a monopoly in the United States as a coffee retailer and service company. Organizational Culture In Organizational Behavior, Stephen P. Robbins defines organizational culture as “a system of shared meaning maintained by members that distinguishes the organization from other organizations” (2005). Starbucks has a very strong organizational culture and is committed to maintaining it It's all about the organizational culture within Starbucks. Despite being a customer service-based company and understanding that customer satisfaction and loyalty are what will make the company profitable, Starbucks takes a different approach to customer service than. to other companies. By hiring employees who fit the organizational culture (ICFAI, 2005) and treating them well (Lefevere, n.d.), Starbucks attracts and retains customers through employee satisfaction. The qualities Starbucks hires for are “adaptability, reliability and ability to work as a team" (ICFAI, 2005). The culture is supportive and relaxed (Montana, 2005). Howard Shultz, president and CEO of Starbucks, has the theory "that if you treat your employees well, they will treat your customers well" (Starbucks, 1997). In the excerpt from 'Starbucks' Human Reso...... middle of paper ...... website: http://www.echat.com/essay.php?t=27282Nelson, Bob. (2000, March 13). How Starbucks energizes its employees. bizwomen.com. Retrieved March 20, 2007, from the bizjournals website: http://www.bizjournals.com/bizwomen/consultants/return_on_people/2000/03/13/column72.htmlNYSE Group (2007). Starbucks Corp. Retrieved March 24, 2007, from the NYSE Group website: http://www.nyse.com/about/listed/lcddata.html?ticker=SBUX&fq=D&ezd=1Y&index=5Robbins, Stephen P. (2005). Organizational Behavior (11th ed.). New Jersey: Prentice-Hall, Pearson Education. Inc.Starbucks Case Study: Context 1971-87; private company 1987-92. (1997). McGraw-Hill Companies. Retrieved March 20, 2007, from the McGraw-Hill Companies website: http://www.mhhe.com/business/management/thompson/11e/case/starbucks-1.htmlhttp://www.mhhe.com/business/ management/thompson/11e/case/starbucks.html