PreliminaryStarbucks, one of the fastest growing companies in the United States and the world, has built its market position by connecting with its customers and creating a "third place" alongside home and work , where people could relax and have fun with others or themselves. It was the motto of Starbucks owner Howard Schultz and above all thanks to his philosophy; the company has become the largest retailer of coffee drinks in the world. However, in the new customer satisfaction report, some concerns are shown that the company has lost the connection with customers and some measures need to be taken to help Starbucks get back on the right track regarding customer satisfaction. I will summarize and briefly examine issues facing Starbucks. Starting from there I will choose the most important question and study it from different positions. At the end of my article I will try to suggest what steps should be taken to ensure that the company continues in its quest to become one of the most recognized and respected brands in the world. Introduction With clear core values ​​towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since its founding 30 years ago. The company has been doing very well for the past 11 years with store sales increasing 5% or more, even with the remaining economy still struggling following the post-9/11 recession. However, recent research conducted on Starbucks has shown some concerns regarding the company's problem in meeting customer expectations.