Business Analysis and Problem SolvingAbstractThe US World Bank (UWB) is faced with the situation of having to decide on a new product to expand its market share. This paper addresses a scenario where the ultimate goal is to provide a holistic approach to problem solving and solution development. Specifically, this article will look at the first three steps in troubleshooting, which include; description of the situation with emphasis on problem and opportunity, defining the right problem based on the situation and explaining desired future goals. Situation Analysis and Problem Statement The banking sector has been affected by major technological changes. Changes in the banking industry have led companies to broaden their horizons with new products and services to keep up with the competition. Of particular interest is that the US World Bank is having to make better judgments about the effectiveness of its decision-making process. You can understand how these decisions are made through statistical analysis and effective planning. This requires detailed analysis that facilitates both the development of rational expectations about the future and the ability to evaluate risks and alternatives (University of Phoenix, 2006, Read Me First, 2). Context of the situation The World Bank of the United States is a large bank that has a large consumer and a small trading base. To expand their current market share, the executive team realized that they needed to develop new products that were profitable. Since past products had been quite successful, they were aimed only at US consumers and not international ones. USB must present to the Board of Directors a product that will consume a lot of publicity. Do... middle of paper... results are imperative. Conclusion Making the goal a reality can be quite difficult. As Jonathon Day and Michael Jung suggest, “Reality must be so clear and impressive that it seems not only better than today's reality but also necessary, even inevitable” (2000). The bottom line is to get accurate results rather than what the organization assumes. Mary Chamie, head of the Demographic and Social Statistics Branch of the Statistics Division of the United Nations Department of Economic and Social Affairs, said: “Being able to collect statistics in a country reflects governance and stability. Indeed, the collection of statistics is itself a development indicator operation” (World Bank, 2006). of the company.