Motorola Corporation Strategic Audit Motorola Corporation is a leading supplier of wireless communications systems, wireless accessories, wireless phones, digital entertainment devices and broadband systems. They are well known for their MOTORAZR, MOTORIZR Z3 and MOTOKRZR phones and are the only iDEN network provider for Sprint Nextel that uses infrastructure equipment. They are also a leading provider of networks used in the provision of video, voice and data services. They are headquartered in Schaumburg, IL and operate across the United States with 66,000 employees (Motorola, inc., 2007). Motorola builds and promotes products, services and applications that help people connect, enjoy entertainment and information through broadband, wireless systems and networks. The company's various business divisions are Mobile, Enterprise and Network, and Connected Home Solutions. Their strong market position allows significant investments in research and development (Motorola, inc., 2007). Motorola Mission Statement Motorola's mission is to benefit communities around the world by obtaining strategic grants, developing strong community partnerships, advancing innovation, and engaging stakeholders (“Corporate,” 2008).Strategic Alternatives and RecommendationsThe Motorola Corporation's business strategy deals with the following three key factors:1. Directional Strategy: The company's overall orientation toward growth, stability, or scaling.2. Portfolio Strategy: The markets or industries in which the company competes with its products and business units.3. Parenting strategy: How management coordinates its activities, transfers its resources, and cultivates its product lines and business units (Hunger & Wheelen, 2007). The three alternatives to ensure the long-term success of Motorola follow the directional strategy. Despite difficulties in 2006, they are the largest supplier and leading provider of mission critical systems worldwide with over 65 years of experience designing complex networks, voice and broadband data, sophisticated technology, public and private networks, devices robust and optimization and implementation. They are also the leading provider of digital cable boxes in North America. Their strong market position follows the directional strategy of growth and stability as well as heavy investments in research and development (Motorola, inc., 2007). Expected growth for Asia-Pacific is to reach one billion phone sales by 2009. The Indian market is expected to overtake China in 2009 with 139 million units..