Summary The company under review is the FMCG giant Hindustan Lever Limited (HLL). A partially owned subsidiary of Unilever, HLL was founded in India in 1931. Today it has earned the status of the country's largest FMCG player. With a broad product base and mass market focus, HLL touches the lives of people across India. In the 70+ years that HLL has been in India, it has adopted several strategies to leverage its strengths and achieve the success it currently enjoys. Backed by a very capable management team and support from its parent company, it has achieved tremendous success that few other companies of its size and age have managed to achieve in India. However, recent years have seen many challengers to HLL's previously undisputed status. The market is saturated and sales are stagnant. HLL responded to this challenge by studying its flaws, identifying failing strategies, and adopting new and innovative methods to regain market share. Some of the strategies adopted are moving towards the low-margin mass market, reducing the brand portfolio and strengthening the distribution network. One of the key strategies is shifting the target segment towards relatively unexplored rural markets. While most multinationals considered this segment difficult to reach and unprofitable, HLL learned from success stories like that of Nirma and Cavin Care and used it to expand its core competencies to enter and succeed in the market. HLL's growth has been both organic and organic. inorganic. Acquisitions like that of TOMCO (Tata Oil Mills Company) and mergers like that of Lakme Lever Limited were well thought out with clear objectives in mind. Strategies like these have been responsible for the extensive distribution network that HLL has today. It has strong, well-differentiated brands with leading equity positions and its brand portfolio includes both global Unilever brands and local brands. Consumer understanding and systems for creating consumer insights, supported by strong research and development capabilities, have made HLL the powerhouse it is today. The future prospects for HLL are bright, despite its lackluster performance in recent years. The new strategies adopted are paying good dividends. And most importantly, HLL has demonstrated that despite its size, it has the agility to respond to changing market scenarios and recover from challenging situations.1 Industry Overview1.1 IntroductionThe Indian economy is on a growth path . With positive indicators such as 8.