Topic > Starbucks Case Study - 1773

I. Company ProfileStarbucks is the #1 specialty coffee retailer. 1 in the United States. Worldwide, the company operates approximately 5,400 coffee shops in different locations (office buildings, shopping malls, airport terminals, supermarkets). Outside of North America, Starbucks has 900 coffee shops in 22 different markets. The first foreign coffee shop was established in 1996 in Tokyo, Japan. By the end of 2001, the company will have approximately 400 stores in Japan and a total of 815 stores in the Asia-Pacific region. Starbucks has 32 stores in Britain and in the past two years has opened stores in Austria, Spain and Germany and has plans to expand into Greece and Italy. Stores are expected to open in southern China and Macao in late 2002. Starbucks is also exploring opportunities in Latin America, including the countries of Argentina, Brazil, Chile, Colombia, Mexico, Peru, Puerto Rico and Venezuela. Domestic customers can purchase beverages and coffee beans, pastries and other food and beverage products, as well as cups, coffee makers, coffee grinders and storage containers. The company also offers mail order and online shopping and sells its beans to restaurants, businesses, airlines and hotels. Starbucks sources its coffee beans from plantations in Africa, Southeast Asia and the Americas. The company's goal is to make Starbucks the most recognized and respected coffee brand in the world.II. Management of environmental problems abroadA. Management Issues Reporting Structures, Systems, and Certifications Starbucks' foreign operations are organized in one of three ways: joint ventures, licensing, and company-owned operations. Starbucks operates coffee shop... middle of paper... will reduce energy consumption by about 10%.ReferencesDo you have milk? Yes, but...Restaurant Business, April 15, 2001 http://www.starbucks.com/http://www.hoovers.com/http://www.yahoo.com/http://www.scaa. org/http://www.epa.gov/usmexicoborder/2002/index.htmhttp://www.tomorrow-web.com/2002/feb/020228.htmlInman, Mark. 2002. Coffee, certification and consumers. All Earth, 108:25-27. Interview, Starbucks: Megan Behrbau, Public Affairs. August 15, 2002.Murphy, Ellen Contreras. 2000. Initiative. Society and natural resources. Social dimensions of organic coffee production in Mexico: Lessons for eco-labelling. Earth News, 15 (5): 16-18.Starbucks Annual Report 2001Starbucks Letter; Consumer Comments, Spring 2002, 6 (1): 3.Starbucks opens in Berlin, breaking into Europe's largest market. AP Worldstream. 05/24/2002