FACTS OF THE CASE: As stated in the case, a 35-year-old AKH Group has various businesses spread across IT, consumer products, BPO and telecom. For the development of the company in various sectors, the founder of the company follows an austere way of working. The company's expansion has been organic as well as inorganic. The IT business was promoted organically and the BPO was an acquisition. Likewise, the consumer products business was a mix of organic and inorganic (through foreign acquisitions). The founder of this business conglomerate recently announced a sum of Rs. 10,000 crores to be spent on nation building. The areas marked are skills development and primary health. Detailed road map to achieve community development goals along with strategic options, cultural aspects, economics and outsourcing options. For an existing company, growth strategies can be of three types.1. Growth through customer sub-segmentation2. Grow the core business3. Grow adjacent opportunities. If we take the help of Ansoff matrix which states that growth must be determined with the help of situational analysis compared to standard business growth models and comparison with historical growth strategies of successful organizations in industries or business environments Similarly, the growth strategy should be a guiding force behind other components of the business plan such as the sales strategy and marketing plan. Fig: Ansoff matrix The Ansoff matrix shows four types of growth strategies. Among them, the company can focus on market penetration and market development, while contributing to nation building as a whole. The market penetration strategy will help refine the sales process, reduce competition, etc.... middle of paper... ...is where the villagers can easily opt for the weather forecast, the right proportion of fertilizers, etc., which are beneficial to their crops. They also need to be trained on how to use it correctly. Every person in this world has some or other abilities, they just need to be developed and improved. People living in rural areas should also have the opportunity to showcase their skills by providing them with an environment in which to work. For example: Women can be encouraged to take care of handlooms Men can be encouraged to participate in pottery making If someone likes to weave baskets, the company must provide them with a suitable environment. The products manufactured by the villagers under this scheme have to be sold in urban areas where the price is much higher. This way they will get higher profits. This will not only help develop their skills but also provide them with jobs.