Did you know that owning a dog reduces stress and the chances of depression? Dogs truly are man's best friend because they make the people around them feel better, both physically and emotionally. This pedigree advertisement is aimed at people who do not own dogs because they will see the happiness that dogs bring into their lives in this advertisement. There are two images; the only difference between the two is that one has a dog and the other doesn't. The small change in the image has a huge impact on how it is perceived. Pedigree uses this advertising to demonstrate that it truly cares about the well-being of dogs, builds public trust in the company, connects emotionally with the public, and promotes adoption. Pedigree advertisement Allen R. McConnell, PhD, stated 6 Ways Pets Can Improve Your Health that “we have found that pet owners, on average, are better off than non-pet owners, especially when they have a higher quality relationship with their pets" ( Campi). By "better" McConnell talks about a healthier heart, less stress, better social life, better mood, more meaning, increased child immune system and social support for autistic children. Dogs require a lot of attention, which is why dog ​​owners need to be very active in the dog's life. They have to walk him, feed him, wash him and many other things. All this will increase the person's physical activity, making him healthier. A dog's needs give meaning to someone's life by giving them that responsibility. Someone who is better in many aspects of their life will be happier overall. Because dogs increase the health and happiness of dog owners, Pedigree wants to encourage non-dog owners to become dog owners. Plus, the more dog owners, the more money Pedigree will earn. They have a foundation dedicated to supporting organizations that ensure all dogs in need have the best outcome possible. Their motto is adoption, volunteering and donation. They encourage people to adopt pets from local shelters and rescues, to volunteer and to donate any gifts they can afford. The PEDIGREE Foundation has a quote at the top of its website stating that “each year in this country, more than 4 million dogs enter shelters. Less than half of them will survive. Millions more wander alone, abused, injured and hungry. For too many of these wonderful animal companions, the end comes without even knowing the love and dignity they deserve” (“Helping Dogs Get Adopted”). This quote shows how bad the conditions in animal shelters truly are and is intended to get people to want to adopt, donate or