Introduction It is well known that an organization's strategy is dictated by the environment in which it operates. It is also well known that the current environment in which organizations operate is far from stable. Organizations and their members are required to address change if they are to achieve competitive levels in this turbulent environment and, as Robbins and Judge (2012) argue, sometimes radical change is necessary. Organizations must adapt to changing environments and Waddell, Cummings and Worley (2011) argue that, to meet the challenges and opportunities they face, organizations must address the challenge of developing an appropriate management style and culture to them. While many companies will inevitably face some form of organizational transformation (OT), Waddell, Cummings, and Worley (2011) argue that organizational development (OD), a set of change methods that attempt to promote organizational effectiveness and well-being of employees (Sinangil & Avallone 2001; Marshak & Grant 2008; cited in Robbins & Judge 2012, p. 263), is what many companies want to engage in. The increasing scope and complexity of organizational change due to technological, political and social environments, and organizations themselves becoming more complicated and uncertain, has seen companies approach OD from a strategic perspective (Jelinek & Litterer 1988; Buller 1988; Worley , Hitchin & Ross 1996, cited in Waddell, Cummings & Worley 2011, p. 20).Lines (2004, cited in Robbins & Judge 2012) stated that human and organizational growth, collaborative and participatory processes and the spirit of inquiry are enhanced by OD methods. A company's most critical resource is... middle of paper... G 1990, 'The Core Competence of the Corporation', Harvard Business Review, May-June, pp. 79-91.Robbins, SP & Judge, TA 2012, Essentials of Organizational Behavior, 11th edition, Pearson Education, Harlow.Santayana, G 1905, 'Reason in Common Sense', The Life of Reason, vol. 1, page. 284, viewed 9 February 2014, http://www.gutenberg.org/ebooks/15000.Sydow, J, Schreyogg, G & Koch, J 2009, 'Organizational Path Dependence: Opening the Black Box', Academy of Management Review , vol. 34, no. 4, pp. 689-709. Tzabbar, D, Aharonson, BS, Amburgey, TL & Al-Laham, A 2008, 'When is the whole greater than the sum of its parts? Bundling knowledge stocks for innovation success', Strategic Organization, vol. 6, no. 4, pp. 375-406.Waddell, D.M., Cummings, T.G. & Worley, C.G. 2011, Organizational change: development and transformation, Asia-Pacific 4th edition, Cengage Learning, South Melbourne VIC.