HISTORY OF SONY ERRICSSON (Graphics not available) The company was born in October 2001 with the 50-50 cooperation of two large companies Sony Corporation, the electronics manufacturer of consumer and telecommunications leader Telefonaktiebolaget LM Ericsson. Headquartered in London and with research and development based in Sweden, the company has gone global in a short space of time in more than 80 countries, becoming the fifth largest mobile phone manufacturing company in the world. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002. As one of the largest companies in the mobile manufacturing industry, the company plans to acquire the third position in the world for manufacturing mobile. Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. Sony Ericsson products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. We can say that Sony Ericsson is an attractive brand that creates attractive business opportunities for mobile operators and desirable and enjoyable products for end users. Sony Ericsson products have universal appeal and differentiate themselves in the key areas of imaging, music, design and applications. The company has launched products that make the most of the main mobile communication technologies, such as 2G and 3G platforms, while improving its offering on entry level markets. Sony Ericsson does product research, design and development, manufacturing, marketing, sales, distribution and customer support. Global management is based in London, while research and development operations are located in Sweden, the United Kingdom, France, the Netherlands, India, Japan, China and the United States. The......middle of paper......London, UK. In his first months at Sony Ericsson Dick traveled extensively, visited the company's major headquarters and offices around the world, and met with operator customers and members of the media. During the Mobile World Congress in Barcelona in February 2008, he accepted the "Best Phone" award for the W910 WALKMAN® music phone on behalf of the company. Dick joined Sony Ericsson from Sony Corporation, Tokyo, Japan, where he served as Executive Vice President and took the lead on Sony's global sales and marketing strategies. At the same time, he served as chairman of the board of directors of Sony Electronics Inc. in the United States. (Reference - Biographies of Sony Ericsson Executives (online) (cited November 2008) Available from URL: http://www.sonyericsson.co.uk) According to managers and senior executives of the company, reveals the report and the perfect budgets for the upper hierarchy