Disney Strategic InitiativeIntroStrategic planning or long-term planning determines where Disney will go in the next year or more and what initiatives it will use to get there. Strategic analysis is just one of the three main steps you need to take to create a solid plan. When Disney encounters important issues such as the current state of the economy or positive opportunities, planners must come to careful conclusions. To reach such conclusions we will need to examine a strategic direction; which will include the strategic objectives that the organization should achieve and the overall strategies used to achieve them. The company's current financial situation should be included in the planning process. Some key steps related to the financial aspect of strategic planning are developing financial objectives, alternative courses of action, assessing risk, implementing a financial action plan, and reevaluating the plan. At some point in this process senior planners will need to identify or update the strategic philosophy. This is achieved simply by updating the mission, vision and values statement to align with the strategic plan. We will begin to review Disney's strategic and financial planning initiatives by first examining the annual report.Section 2b-1“Some astute observer of the laws of physics and economics once said that the two most powerful forces in the world are gravity and the time value of money, (http://www.finance.cch.com/text/c10s10d020.asp).” The time value of money is a critical element of financial planning and Disney must have a comprehensive understanding of this concept to achieve financial security through this strategic initiative. The TMV concept allows Disney to quantify its goals in dollar amounts using five “variables” that are related in any given situation. The present and future value, the number of compounding periods, the interest rate and the periodic payment amount are the variables that can measure the cost impact for Disney's initiative. By analyzing the basic elements of the time value of money, Disney can calculate the net value of a major project or change in strategy. To help determine the opportunity cost of such projects or strategies, the company can try to measure its future value and adjust for inflation. After reviewing statements for the last 3 years, operating costs increased 2% from 2006 to 2007 and 6% from 2007 to 2008*, it is important to note that all data for the fourth quarter of 2008 is not complete as the quarter is still in progress (http://corporale.
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