Topic > British Airways PLC British Airways - 1536

British Airways PLC British AirwaysBritish Airway PLC is the largest international airline in the world. It is based at London's Heathrow Airport, the world's busiest international airport, and has a global flight network through partners such as USAir in the United States, Qantas in Australia and TAT European Airlines in France. Through its own operations and those of its alliance partners, British Airways serves 95 million passengers a year, using 441 airports in 86 countries and more than 1,000 aircraft. British Airways' principal activities are the operation of international and domestic scheduled and charter air services for the carriage of passengers, cargo and mail and the provision of ancillary services. The term British Airways was formed by the merger of the two predecessors, namely -------(1) (BOAC)-----British Overseas Airways Corporation(2) (BEA)-----British European AirwaysThese two previously operated as separate airlines, the new name "British Airways" was unveiled in April 1974. BA's structure consists of the numerous divisions in which BritishAirways operates. Its structure continues to undergo necessary changes, which BA sees as the way forward. Some of its structural changes include operating in partnership with subsidiaries, affiliates and Allied Airlines. These different components come together with British Airways to provide a more effective and smooth operation of passenger services. Among these operating divisions, BA remains the largest shareholder. However, in cases where BA holds a minority stake, these aircraft operate under the colors of the parent airline. This sharing arrangement, while successful, could sometimes make it difficult to recognize who the real operator of a particular aircraft is. BA Airways is a large organisation, operating fleets of aircraft to various destinations. This requires a great deal of formalization of the procedure and cooperation with subsidiaries, partners and other bodies that constitute its structure. This section; The structure of British Airways has to do with the leadership of this huge company. There are three Directors; seven executive directors; there's the management team that deals with British Airways, marketing; flight operations; investments; safety and interests of passengers. The management team is also responsible… middle of the paper… and who are now having a significant impact on the airline and its fleet facilities. These plans and strategies are also shaped through the removal of barriers to global trade through deregulation and increasing access to new markets. These factors have determined the strategies that are now shaping British Airways for future rears. Firstly, a major business efficiency cost reduction program has been underway for some time, which has enabled the airline to remain profitable by delivering savings which are targeted to reach £1 billion a year by 2001. Secondly location, product improvements included the relaunch of World Traveler in 1998, followed by a Club World update including lie-flat beds and improvements to First Class and Concorde, plus an ongoing commitment to improving core service standards that passengers expect, such as good punctuality and baggage delivery performance. The airline is also focusing on attracting more passengers with high-yield premium fares and operating routes that maximize profitability. Other significant strategies include a major review of the airline's fleet plans and further development of its partnerships and alliances.