Strategic Alternatives for Nike First and foremost, we want Nike to play a role in effecting positive, systemic change in working conditions within our industries. If our efforts lead to an oasis in the workplace – a solitary, shining example in a desert of terrible conditions – then we have failed. Even if that one shining example were to exist (and we're not claiming it does), we've learned that positive changes won't last unless the landscape changes. Our challenge is to work with the industry and our contract manufacturers to collectively address these systemic noncompliance issues that our data highlights so well. This is one of the main reasons why we decided to disclose our supply base; we believe this can encourage other companies to do the same. Our belief is that through outreach, the industry will find ways to better share knowledge and learning. This, in turn, will facilitate the creation of further partnership approaches based on best practices and which will gradually lead us to standard codes, standard approaches to monitoring, standard reporting and standard metrics for transparency. We believe that for market forces to enable responsible competitiveness, consumers must be able to reward brands and suppliers using fact-based information. Compliance efforts must be streamlined, made accessible and demonstrate real return if better working conditions are to spread. The disclosure of our supply chain is carried out in an effort to revive disclosure and collaboration across the industry and support efforts towards the ultimate goal of market forces, providing the tipping point for the integration of best practices. Secondly, we want to create innovative solutions and sustainable products. We live to innovate: this is who we are. When our corporate responsibility initiatives begin to lead us to new product development, it brings a new energy to our efforts. Entire sectors of our company are opening up to prospects. The eyebrows are raised. There are already results: we are finding ways to eliminate toxic chemicals commonly used in making products and materials, and teams are creating business models to generate revenue from shredded old shoes; designers are developing products made from recycled polyester or organic cotton. Third, we believe that young people should have the right to sport and physical activity. This is deeply intuitive to us. We see real value in physical fitness and can see the direct impact on mental and physical health. We see value in competition and teamwork; the lessons acquired on the playing field, those acquired alongside trusted teammates, apply to work.