Topic > Starbucks Research Paper - 1010

The company generated more than $500 million in revenue in the same year. In 2004, Starbucks generated sales of $5.2 million and net income of $392 million. At the end of fiscal 2005, which ended October 2, 2005, Starbucks generated $6.2 billion; a 20% increase over the same period in 2004. Their net revenues for the same period increased 23% over 2004. Starbucks had a goal of 1500 stores in 2006 but, given the way things are going, instead, it is aiming for 1600. To date, Starbucks has 10,000 bars around the world, including the United States which is home to a third of the company. In 2005, Starbucks was ranked among Fortune's 100 Best Companies to Work For as a respected employer that values ​​its workforce. With strong ethical beliefs and an ethical mission statement that reads, “Starbucks is committed to environmental leadership in all aspects of our business,” they are one-of-a-kind. Their strategies are: continue to focus on growth, establish leadership positions with company-owned stores in key markets: US, Japan, Australia, UK; Preemptively enter and grow aggressively in all target markets, leverage the brand into new product categories and channels, continue to improve operations, grow through innovation, develop and retain leadership talent, maintain our value, our culture and our guiding principles. Starbucks guiding principles are: provide a great working environment and